What Factors Influence on Brand Sensitivity
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 95 === This thesis purposes to probe into what influence factors on the brand sensitivity. Kapferer and Laurent (1983) defined the brand sensitivity was the degree, which consumers considered the brand with making consuming decision. Kapferer and Laurent (1983, 1...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/04617863539442106302 |