The Consumption Value and Purchase Intention of the Sub-Cultural Product-An Example of the Memorial Shirt of the Virtual Community
碩士 === 國立嘉義大學 === 管理研究所 === 95 === Chris Anderson has pointed out that mass culture became collapsed, and the sub-culture will substitute it. Every part in people’s life was according to different sub- culture. To satisfied fastidious customer, it is a trend to use sub-culture to niche marketing in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90438666040105759079 |