A study of the Relationship among Automobile Brand Community, Community Identification, Relationship Quality and Brand Loyalty
碩士 === 國立嘉義大學 === 管理研究所 === 95 === The Brand has always been the most important issue in marketing a business. A strong brand is the wealth to a business. Although a business can survive with a strong brand, it has to promote its brand value all the time and keep good relationships with its customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18183084619974815384 |