Applying ZMET to Explore the Consumption Experience－Janfusun Fancy World as an Example
碩士 === 國立嘉義大學 === 管理研究所 === 95 === In the research literature of consumption experience, most adopted either verbal communication methods for understanding consumers’ minds, which had found hindering the exploration of human internal minds and feelings due to methodological limitations. In contrast,...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63797012260888780744 |