An Empirical Study of the Tourists’Experiental Values on Ecotourism: A Case Study of Tao-sae Trail in Nantao County
碩士 === 國立嘉義大學 === 管理研究所 === 95 === From the viewpoint of experiential marketing, this research intended to explore the consumption values and related elements of ecotourism. First, this research proposed a conceptual framework. Then, based on the findings of a qualitative research, this research mod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92029523189117036866 |