Experiential Marketing of Museums-National Palace Museum
碩士 === 國立嘉義大學 === 管理研究所 === 95 === Based on a literature review of experiential marketing and museum marketing, this research intended to develop a tentative framework of museum experiential marketing. Through Experience Sampling Method, which had never been used in previous museum research, this st...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35417189635455893591 |