An Empirical Study of The Relationships Among Spokes-Character, Experience Value and Brand image
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === To the experience economy, consumers not only concentrate on the features-and-benefits of product, but also pursuit the fantasies, feelings and fun in the process of consumption (Holbrook & Hirschman, 1982). Schmitt (1999) provided one concept of the exper...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95160863532790795737 |