The effects of types of fear appeal and vividness of information on the persuasion
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === Abstract In the era of information explosion, people receive large amount of information every day. What kinds of information will keep people to pay attention to appeal? Especially in social marketing, fear appeal is the mostly important strategy in adverti...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55684584720797991224 |