The Effects of Perceived Quality and Price Labeling on Purchase Intention-A Case Study of Travel Product
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === Research on the relationships of promotional price format, perceived value and purchase intention has been mainly focused on the applications of tangible products. In contrast, little research has been on the intangible products-service. In order to explore th...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/55707881930684374763 |