The Effects of Perceived Quality and Price Labeling on Purchase Intention-A Case Study of Travel Product

The Effects of Perceived Quality and Price Labeling on Purchase Intention-A Case Study of Travel Product

碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 95 === Research on the relationships of promotional price format, perceived value and purchase intention has been mainly focused on the applications of tangible products. In contrast, little research has been on the intangible products－service. In order to explore th...

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Bibliographic Details
Main Authors:	Kao,Yun-Ching, 高韻晴
Other Authors:	蕭至惠
Format:	Others
Language:	zh-TW
Published:	2007
Online Access:	http://ndltd.ncl.edu.tw/handle/55707881930684374763

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