The Study on the Determinants of the Online Consumers’ Unplanned Purchase and Intention to Return
博士 === 國立東華大學 === 企業管理學系 === 95 === The fast the internet develop, the popular the electronic commerce (EC) results in. Related research indicates that the EC market scale has been expanded in Taiwan. Therefore, to explore online consumers’ behaviors is an important issue. However, most papers focus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40309856869384715004 |