The Relationships among Market Orientation, Entrepreneurial Orientation, Product Innovation, and Organisational Performance

博士 === 國立東華大學 === 企業管理學系 === 95 === The research developed a conceptual model to study the relationships among market orientation, entrepreneurial orientation, product innovation, and organisational performance. The model integrated culture and behavior based market orientation, and the process of o...

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Bibliographic Details
Main Authors: Tsung-Ju Yang, 楊宗儒
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/70453081830465360897