The Study of Blog Usage Behavior- A Case Study of Wretch

碩士 === 國立東華大學 === 企業管理學系 === 95 === The rapid expansion of the online blog community has called for research on the factors determining blog usage behavior. This study is intended to examine why Internet users decide to become bloggers by integrating the Technology Acceptance Model(TAM)(Davis, 1986)...

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Bibliographic Details
Main Authors: Hsiang-Yuan Wang, 王緗沅
Other Authors: Sophia Wang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/91680356892855918650