The Study of Female Customer Loyalty in Purchasing Cosmetics
碩士 === 國立東華大學 === 企業管理學系 === 95 === The aim of this research is to study the relationships among a cosmetics company’s brand equity, relationship quality, perceived risk and customer loyalty. This research uses a questionnaire and statistical analysis method. This research uses Strutural Equation Mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2g5g86 |