The Code-switching in Taiwanese Advertisements
碩士 === 國立東華大學 === 企業管理學系 === 95 === The use of code-switching(CS) has become widespread in Taiwanese advertisement. This paper found there are 86% ads contained foreign symbol that containd foreign language and foreign model. When advertising content is seen using a foreign language or foreign model...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c6hq2f |