The Persuasion Effect of Self Construal and Regulatory Focus on Health Food Advertising: The Moderating Effect of Risk Perception.
碩士 === 國立東華大學 === 企業管理學系 === 95 === Regulatory focus theory distinguishes between self-regulatory processes that focus on promotion and prevention strategies for goal pursuit. In study 1, we show that goals associated with approach and avoidance needs influence advertising persuasion and that the ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/am794t |