The Study of Medical Customer Voluntary Performance-An Empirical Study of Hospital Industry in Hualien

碩士 === 國立東華大學 === 企業管理學系 === 95 === The aim of this research is to examine the relationships among brand equity, service quality, perceived value and relationship quality on customer volutany performance. Using a questionnaire and statistical analysis method to study the medical customer voluntary p...

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Bibliographic Details
Main Authors: Shih-Huan Chang, 張世寰
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/y2a244