Exploiting Customer-centric Process Management in Taiwan’s Hospital Industry : A Customer Equity Perspective
碩士 === 國立東華大學 === 企業管理學系 === 95 === Customer relationship management is a customer-centric business strategy. The business process is designed from the customer’s point of view in order to deliver the service value to specified persons for enhancing customer loyalty and increasing customer equity. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jkthu3 |