Familiarity, Imagery, and Visiting Propensity: Taiwan in the Mind of Mainland Chinese Internet Users
碩士 === 國立東華大學 === 觀光暨遊憩管理研究所 === 95 === Destination image is at the center of attention for its pivot role in the process of destination choice (Pike & Ryan, 2004). Among a considerable number of image studies in the past two decades, recent studies have paid more attention to investigate...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63ydd7 |