A STUDY OF SERVICE MARKETING, DOCTOR-PATIENT RELATIONSHIP AND HOSPITAL IMAGE IN PUBLIC HOSPITALS

碩士 === 南華大學 === 管理科學研究所 === 95 ===   Along with the improvements of technology, the popularity of network, the growth of consumers’ consciousness and the raise of knowledge level; requirements of medical information and medical quality have been increasing day by day. To keep better managing achieve...

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Bibliographic Details
Main Authors: Kuei-ying Chen, 陳桂英
Other Authors: Chuan-biau Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/2kwuaz