The Research of Textbook Selects Model by College and University Teachers
碩士 === 南華大學 === 出版事業管理研究所 === 95 === In the purchase decision process, a teacher in college who makes the purchasing decision for a textbook is quite different from the general consumer who buys a trade book. For instance, a consumer selects and pays books himself, but a teacher in college selects...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/499s46 |