A Study On Customer Retention Methods and Customer Respond in The Digital Magazine Industry
碩士 === 南華大學 === 出版事業管理研究所 === 95 === Recent, the transference of paradigm in marketing, to being attention to customer relationship management. In the publish industry, the magazine industry regards long-term customer as the target of Marketing. Under the prevalence of the digital publishing, maga...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29b6bv |