Culture Marketing: A Case Study of Ping-Tung Art Festival Activities
碩士 === 南華大學 === 美學與藝術管理研究所 === 95 === According to the report of World Tourism Organization (WTO), ‘Tourism’ has become the most apparent social and economic index of a country’s development in the 21st century. Cultural marketing that aims to revitalize local industries and economies is hold part...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xc5gt8 |