A research of the Marketing strategy of Taiwan NPOs --the cases of Foundation for Taiwan organization for Philanthropic Education.
碩士 === 南華大學 === 非營利事業管理研究所 === 95 === For traditional concept of marketing management, most management theories or marketing techniques are used in for-profit business. The business marketing concept in America originated in the 1950’s. The marketing techniques and theoretical application for Non...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kuhg8x |