An Empirical Study on Segmentation of Rural Tourism Image in the Dingcaiyuan Theme Pavilion
碩士 === 南華大學 === 旅遊事業管理研究所 === 95 === This study based on some literature regarding ‘Tourism Image’ and‘Market Segmentation’, along with the resources and characteristics of Dingcaiyuan Theme Pavilion, this study constructs the measurement instruments of travel image and designs the questionnaire a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4vs83f |