CONSUMERS'' SELECTION OF ONLINE TRAVEL PRODUCTS--AN APPLICATION OF FUZZY AHP

碩士 === 南華大學 === 旅遊事業管理研究所 === 95 ===   The potential business, brought by the Internet and electronic business, bristles the travel websites, providing consumers with a single and convenient travel experience. Consumers can find the travel products and information they need on these websites. With n...

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Bibliographic Details
Main Authors: Li-min Wang, 王麗敏
Other Authors: Chung-ling Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/r5q28h