MARKET SEGMENTATION OF CHI-GU ECOTOURISM--USING INVOLVEMENT AS SEGMENTING VARIABLE
碩士 === 南華大學 === 旅遊事業管理研究所 === 95 === The purpose of this research was to segment the tourists in Ghi-Gu by using the segmenting variable－involvement and further characteristic the segments. The total number of valid samples obtained for assessment was 288. By implementing factor analyses, three in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yugfr6 |