The Dimensions of Switching Cost and Brand Loyalty:Application in Auto Industry
碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 95 === This study investigates customer switching costs cause customers to transit from being loyal to switching. By examining what keeps customers’ brand loyalty, and then examining what provokes or attracts customers to switch, the findings which dimensions of swit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33240761882781163239 |