A Study on Value of Multimedia Mobile Advertising

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 95 === With the advancement of the third-generation (3G) technology, multimedia message service (MMS) has become the major application for messaging services. MMS allows sending messages that include multimedia objects (images, audio, video, rich text) and not just te...

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Bibliographic Details
Main Authors: Xin-Xin Yu, 余心馨
Other Authors: Ching-Chang Lee
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/93647969387093349763