Research on Behavior Intention of Marketing Ethics for the Salespeople of the Life Insurance Industry in Kaohsiung City and Kaohsiung County --An Application on Theory of Planned Behavior（TPB）
碩士 === 國立高雄第一科技大學 === 金融營運所 === 95 === In the marketing process of life insurance, salespeople often play an important role in the relationship between their companies and clients. In this industry, clients trust the life insurance company and its products mostly because they trust its salespeopl...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/23674718810124715777 |