Consumer''s Perceived Difference of Retail Brand Identity across Taiwan Strait
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Brand researchers inquire into cross-strait brand issues mostly by case studies aiming at electronics industry, traditional manufacturing industry and food industry, but less focus on medium and small retail brands. This research adopts a questionnaire surve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04390305157598891443 |