The Effect of Social Alliances on Customer-Corporate Identification and Corporate Brand Perception: The Moderation of Prosocial Behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Social alliances are corporate social responsibility (CSR) activities that combines both economic and societal goals. In comparion with cause-related marketing, social alliances allow firms to undertake CSR more effectively by integrating organizational miss...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88317773892812551645 |