Building Brand Equity with Fuzzy QFD Model-The Case of Tasty
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === In recent years, western-style beefsteak market faced with competitor in Taiwan, caused the enterprise diligently to maintain with customer''s between relations, and also had to building the brand in the market. In the building brand process, estab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52189129974304410403 |