A Study of Relationship Marketing in Coffee Shop Chain-Store--An Integrated Model
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === In the research that was conducted, we constructed a relationship quality model suitable for the coffee shop chain-store. Through the literatures review, there are three important relationship quality antecedent factors, communication quality, service qualit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55026367530627529553 |