The Relation of Commercial Friendships on Service Quality，Customer Satisfaction and Customer Loyalty：An Empirical Study of Manufacturing`s IT Employees
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === The emergence of relationship marketing can be traced back to the marketing used by the industries or organizations in different countries of North Europe in the 1960’s. This concept mainly pursues sustainable and long-term friendship with each customer thr...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/34134176777734358603 |