An Integrated Exploration on the Determinants of Customer Retention Intentions in Relational Exchanges
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === There were plenty of studies on relationship marketing in the past two decades; however, most of them are limited in scope, that is, not having sufficient frameworks that integrate the full range of independent variables, mediators, moderators, and dependent...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33925829190612718849 |