An Inquiry into the Gap of the Brand Identity and Customer Brand Image:Cases of National Brand in Instant Noodle

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === This thesis aims to investigate the brand identity’s evolution through a firm’s national wide instant noodle brands. By utilizing historical research method, the researcher cross-examined consumer’s perceptions over a time frame on the brand image realizatio...

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Bibliographic Details
Main Authors: Ching -Wen, 林靖雯
Other Authors: Shih-Tung Shu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/78815166791006734810