An Inquiry into the Gap of the Brand Identity and Customer Brand Image：Cases of National Brand in Instant Noodle
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === This thesis aims to investigate the brand identity’s evolution through a firm’s national wide instant noodle brands. By utilizing historical research method, the researcher cross-examined consumer’s perceptions over a time frame on the brand image realizatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78815166791006734810 |