The role of sales personnel recommendation on consumer purchase intention of milk Powder

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === Abstract How the Drog store employee’s recommendation, product of original, brand image and product characters are associated with the formula milk powder’s shopping behavior? Consumer’s planning purchasing is normally determined by their perceived quality a...

Full description

Bibliographic Details
Main Authors: Wei-Ming Chiu, 邱維銘
Other Authors: Wan-I Lee
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/56166544851571405070