The Impact of Servicescape and Enduring Involvement on Customers’ Behavioral Intentions
碩士 === 國立屏東商業技術學院 === 資訊管理系 === 95 === With the rapid economic growth and development, there is an abundance of disposable income for consumers to spend. Taiwanese are spending more and more of these dollars in hedonic service consumption. However, few studies have investigated what factors influenc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27254536995511583338 |