The Optimal Channel Coordination and Return Policies for a RetailCompetition Supply Chain

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 95 === The purpose of this thesis is to investigate how to develop an effective strategy for increasing the profit of manufacturer and the retailer in a channel existed retail competition. Under this circumstance of the channel, the retailer orders the product from...

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Bibliographic Details
Main Authors: Tzu-Han Chen, 陳子涵
Other Authors: Tsung-Hui Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/52486703771306860847