The Impacts of Country-of-Origin, Product Knowledge and Involvement on Purchase Intention: An Empirical Study of Cosmetics.
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 95 === According to ITRI research, in 2006 the global market for cosmetics was about $202 billion, and would rise to NT$ 65 billion in Taiwan’s market. Previous studies about country of origin tend to use only one country. However, in this study is based on the ELM...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53447386436410631110 |