The Competitive Strategies of Beer Industry in Taiwan: An Application of Game Theory
碩士 === 國立屏東科技大學 === 企業管理系所 === 95 === Taiwan market consumes around five million hectoliters of beer per year. Eighty percent of them are “Taiwan Beer” produced by Taiwan Tobacco and Liquor Corp.(TTL). The other 20 percent are shared among “Tsingtao Beer” of Taiwan Tsing Beer Corp. and other import...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07652766290775188069 |