The Study on Brand Image of Beer Industry in Kaohsiung Area

碩士 === 國立屏東科技大學 === 農企業管理系所 === 95 === After open tobacco and alcohol products open to import since 1987 in Taiwan, the domestic market of tobacco and alcohol products become competitive. The beer market are more competitive from 1995 to 2002, when Taiwan entering WTO. Because of there are too many...

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Bibliographic Details
Main Authors: Wu, Chi-Chou, 吳濟州
Other Authors: Cheng, Chiu-Kuei
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/99250785218889179656