The Research of the Development in Mainland China''s Entertainment Market of Transnational Corporations--The Case Study of The Walt Disney Company

碩士 === 國立中山大學 === 大陸研究所 === 95 === The thesis primarily concentrates on studying the development of transnational corporations in Mainland China’s entertainment market. The Research tries to figure out what kind of environment and problems transnational corporations will face while they invest in Ma...

Full description

Bibliographic Details
Main Authors: Yu-ting Lin, 林瑜婷
Other Authors: Chang, Hsien-chao
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/fjujdb