The Research of the Development in Mainland China''s Entertainment Market of Transnational Corporations--The Case Study of The Walt Disney Company

• Main Authors: Yu-ting Lin, 林瑜婷
• Other Authors: Chang, Hsien-chao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/fjujdb

碩士 === 國立中山大學 === 大陸研究所 === 95 === The thesis primarily concentrates on studying the development of transnational corporations in Mainland China’s entertainment market. The Research tries to figure out what kind of environment and problems transnational corporations will face while they invest in Mainland China’s entertainment market which involve in media and culture. Can transnational media corporations integrate their abundant resources around the globe in Mainland China ? The research is based on the perspective of stakeholders and proposed a framework to explain transnational corporation’s administration in Mainland China’s entertainment market. Take Disney for an example, the research discovers that the Chinese government is still playing the most important role in business development. The Chinese government creates attractive environment, however, it also poses threats to those enterprises. This research tried to provide readers a sketch about the investment environment in Mainland China’s entertainment market.