The Study of The Effect of Free Premium Promotion on Consumers’ Overall Appreciation and Perceived Manipulation Intent
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Nowadays premium promotion has caused a stir in many industries. Sales promotion comprises a multitude of marketing tools designed to stimulate the purchase of goods and services by providing an incentive. Among those promotion tools, premium occupies a very im...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j97zua |