Onlooking consumers'' response to the information about service providers punishing violated consumers
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Service providers often use various types of “punishments” or “penalties” to reduce the frequency of customers’ violations and to balance their potential loss, but researchers does not pay much attention to “customer penalties”. Existing studies of customer pen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5we7e5 |