How the Hi-Tech Product Innovation Influence Consumers'' Purchase Intention—A Study on the New Product Launch
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === Under driving in the digital trend, the 3C product becomes an important strength that pushes the market growth and isn’t allowed to ignore. Along with the information circulates quickly, the favor of the consumer continuously changes. The manufacturer makes use...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/s4yjqj |