A Research of Consumer’s Attitude and Purchase Intention for Private Brand of Chained Convenience Store.
碩士 === 國立中山大學 === 企業管理學系研究所 === 95 === In recent years, it is more and more popular to find Private Barnd in Convenience Stores, Hyper Markets, Super Markets and Boutique Stores. Private brand is the naturally outcome of chained retailers with bigger economic scale. It can bring more profits, and at...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58sy28 |