A Study of the Application of Triangular Marketing Strategies of Service Industry to Market Universities:A Case Study of National Sun Yat-Sen University,Taiwan

碩士 === 國立中山大學 === 教育研究所 === 95 === The purposes of this study, taking National Sun Yat-Sen University(NSYSU)as an example, are to understand the current status of external marketing, internal marketing and interactive marketing endeavors and also to analyze the perceptive difference in different bac...

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Bibliographic Details
Main Authors: Yu-Ting Chiu, 邱毓婷
Other Authors: Tsing Hua Tsai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/84x9c5